Search Engine Optimization is all about experimentation and applied knowledge. Every specialist has their own way of doing SEO. On-Page SEO is the process of developing your keywords in meta-data, keyword density, internal navigation, etc.... (Which just about every SEO firm does similar).

Off-Page SEO is your link structure, which is link-building through one-way links from other credible resources on the web and high page-ranked websites. Off-Page SEO is highly proprietary for every SEO specialist. Off-Page SEO is the most important part of your SEO campaign..